SAMHSA Enrollment Coalitions Initiative

The Enrollment Coalitions Initiative is a partnership between SAMHSA and nearly 40 national behavioral health organizations. SAMHSA has organized the national organizations into five groupings called coalitions: (1) Mental Health and Substance Use Providers, (2) Prevention Organizations, (3) Housing Support and Homeless Services, (4) Peer, Consumer, Family and Recovery Organizations, and (5) Criminal Justice Organizations. Each coalition works together to develop training and resources that will help community-based organizations and professionals explain the new health care law and encourage uninsured individuals to apply for coverage.

Getting Ready for the Health Insurance Marketplace

The first resource that the Initiative has developed is the Getting Ready for the Health Insurance Marketplace toolkit. SAMHSA Enrollment Coalitions Initiative participants, which are identified by their logos in each toolkit, have provided crucial input and support in the development and dissemination of this product. Anyone can access and view the 30-minute, interactive, online toolkit at their convenience.

Each toolkit is composed of three sections. The first section describes the health care law, how it works, and why it is important for uninsured individuals with behavioral health conditions. The second section explains how the Health Insurance Marketplace works, how to apply for health coverage and where to get help. The third section contains numerous communication ideas and materials from the Centers for Medicare and Medicaid Services (CMS) that groups can use to create awareness and motivate uninsured individuals to enroll.

Useful resources and materials can be downloaded directly from the toolkit including articles, brochures, fact sheets, presentations, videos, posters, cards, outreach messages, flyers, widgets, and social media resources. Many of these materials are available in multiple languages and customized for specific population segments, such as different ethnic/racial groups. Organizations can choose which will be most helpful for the uninsured individuals they serve.

The tool-kit has been developed in six slightly different formats, including five based on the feedback and input of the members of the SAMHSA Enrollment Coalitions Initiative.

Last Updated: 07/24/2014